The Darkest Funnel:
Tall Tales of Marketing on Hard Mode
The VC Mirage: Why Young Marketers Are Being Set Up to Fail
This profit at all costs mentality is doing not only a disservice to the young marketers but the customers themselves. Something you cannot afford in B2B especially.
Imposter Syndrome: It's not just you.
After ending a fantastic contract as Head of Demand Gen at my last gig, the job market has been horrific, as most of you know. Coming up on 5 months has left me doubting myself constantly- my abilities, my sense of self worth, my purpose.
The Mass Existential Crisis of B2B Marketers: A Deep Dive into Disillusionment
In this first episode of Demand Gen Therapy, Clark Barron speaks with Dani Woolf, legendary cybersecurity marketing researcher, to discuss the challenges and disillusionment faced by B2B marketers today.
ABM is Pentesting
Grab your black hoodie, folks. Here's yet another reason marketers need a friend in cybersecurity right now:
ABM is Pentesting.
4 Hard Truths that marketers don’t want to talk about — and how to deal with them.
I know you want to grow your personal brand. Heck, I'm doing it right now.
But, you need a well defined goal and actual value to share. The truth is that growing your LinkedIn following isn't making you better at your job. It's flooding everybody's feed with clickbait hooks that ChatGPT spit out.
In Cyber Security Marketing, You Are the Threat.
Cyber security marketing sucks. There, I said it.
And no, I’m not talking about being a marketer in this industry. I actually love this industry. I’m talking about the actual methods, strategy, and content being employed by marketers in this industry.